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Hue is a fictional colored drawing implement shop specializing in helping customers find the perfect color needed for any project. Their packaging subtly displays their slogan "Color your world, one Hue at a time" while allowing a window to display the beautiful colors within. The brochure continues the idea of coloring a black and white world by unfolding into the company's colorful logo reiterating the company's idea that anyone can color their world.

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